This acquisition will also enable JCDecaux to consolidate its national coverage in street furniture within the fragmented and highly competitive French media market. With its quality assets, Pisoni and JCDecaux share the values of high standards and responsibility and together with the 200+ JCDecaux employees in the region, will work together in the service of cities, advertising partners and people. Its assets are located in six departments - Alpes-Maritimes, Hérault, Var, Drôme, Bouches-du-Rhône, Alpes-de-Haute-Provence – and it has four local branches in Mouans-Sartoux, Six-Fours, Saint-Jean-de-Védas and Valence.Īs a player with strong local links, JCDecaux has partnerships in over 1000 'communities' (French regional administrative areas) and thanks to its acquisition of Pisoni is now strengthening its presence in the Mediterranean basin. Pisoni is the reference company in the south of France, a region that is renowned for its economic strength which exceeds the French average and which benefits from busy tourist traffic. Pisoni also offers digital printing services via its company Tendance Pixxl. JCDecaux SE (Euronext Paris: DEC) the number one outdoor advertising company worldwide, announced the acquisition by its subsidiary JCDecaux France of Pisoni, a French player in street furniture and outdoor advertising in the south of France.Ī family-owned company created in 1987 by Jean-Pierre Pisoni, it employs 37 staff and currently operates 4,306 advertising panels in the Mediterranean basin, including 2,066 street furniture advertising panels within the framework of public concessions (48% of the portfolio) and 2,240 large format advertising panels in the private sector (52% of the portfolio). Discover best in class Creative Solutions campaigns.
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